Driving foot traffic to your booth at a trade show is an art. You have to nail many things to drive the traffic; otherwise, getting lost in the crowd of vendors is not an uncommon thing.
Creating a captivating booth is one key aspect that plays a crucial role in driving foot traffic to your booth. It can help you stand out from the crowd of vendors who are preparing for the next trade show and searching for ‘vendor fair near me’ online, right in your city, to find the fairs to attend. To put up a good fight with these vendors, you need to craft captivating booths.
In this post, we will look at the five smart ways to create captivating booths at craft shows. Let’s start
1. Create a Stand Out Display Table
Your display table is the center of attraction of your booth at a trade fair. Make full use of your display table. Print your display tablecloth with your company logo and brand name. Carefully choose the color scheme of your display table.
2. Use a Presentation Board
Presentation board is something you can add to your booth to grab the attention of the people walking by your booth. It stands apart from the other accessories at the booth and can be easily customized. You can erect a stand-alone presentation board to communicate the special offering you have to your audience.
3. Large Size Displays
When it comes to the displays, the size matters. Here you can apply the approach of bigger is better. You have only 5-10 seconds to grab the attention of the people walking by your booth. Use large eye-catching displays that help slow down the crowd and draw foot traffic to your booth.
But, you have to keep in mind that large size displays cost more. You need to carefully plan the right combination of the displays and location to place the large size display.
For example, you can hang a large impact piece of your art in the center of your back wall that catches the attention of the users and supports the sales of your smaller pieces.
4. Add Ground Cover
Well, many vendors who regularly attend fairs and festivals in North America consider it as an extra cost, but it works. Add a ground cover to your booth. It is not mandatory that you have to use the glossy, expensive red carpet. You can simply cover your tent ground with any solid color carpet that looks good. It will easily make your booth welcoming.
5. Mind The Tent
Your tent is your best advertising tool at a trade fair if you brand it right. Pay attention to the visuals of your tent, and make sure your tent color scheme should be attractive enough to draw the attention of the attendees. Avoid sagging tents with dull colors. This will repel the customers.
Use these simple five smart ways to create captivating booths at craft shows.
