5 Smart Ways To Create Captivating Booths at Craft Shows

Driving foot traffic to your booth at a trade show is an art. You have to nail many things to drive the traffic; otherwise, getting lost in the crowd of vendors is not an uncommon thing.

Creating a captivating booth is one key aspect that plays a crucial role in driving foot traffic to your booth. It can help you stand out from the crowd of vendors who are preparing for the next trade show and searching for ‘vendor fair near me’ online, right in your city, to find the fairs to attend. To put up a good fight with these vendors, you need to craft captivating booths.

In this post, we will look at the five smart ways to create captivating booths at craft shows. Let’s start 

1. Create a Stand Out Display Table 

Your display table is the center of attraction of your booth at a trade fair. Make full use of your display table. Print your display tablecloth with your company logo and brand name. Carefully choose the color scheme of your display table.  

2. Use a Presentation Board

Presentation board is something you can add to your booth to grab the attention of the people walking by your booth. It stands apart from the other accessories at the booth and can be easily customized. You can erect a stand-alone presentation board to communicate the special offering you have to your audience.

3. Large Size Displays

When it comes to the displays, the size matters. Here you can apply the approach of bigger is better. You have only 5-10 seconds to grab the attention of the people walking by your booth. Use large eye-catching displays that help slow down the crowd and draw foot traffic to your booth.

But, you have to keep in mind that large size displays cost more. You need to carefully plan the right combination of the displays and location to place the large size display.

For example, you can hang a large impact piece of your art in the center of your back wall that catches the attention of the users and supports the sales of your smaller pieces. 

4. Add Ground Cover

Well, many vendors who regularly attend fairs and festivals in North America consider it as an extra cost, but it works. Add a ground cover to your booth. It is not mandatory that you have to use the glossy, expensive red carpet. You can simply cover your tent ground with any solid color carpet that looks good. It will easily make your booth welcoming.     

5. Mind The Tent

Your tent is your best advertising tool at a trade fair if you brand it right. Pay attention to the visuals of your tent, and make sure your tent color scheme should be attractive enough to draw the attention of the attendees. Avoid sagging tents with dull colors. This will repel the customers.

Use these simple five smart ways to create captivating booths at craft shows.

Not Late to Host a virtual Halloween Event-Tips to your Rescue

Well, Halloween 2020 isn’t cancelled, it’s just going virtual. If you are planning to host an online event this Halloween, don’t get dismayed by the date on the calendar. In the case of the virtual events, you can sell more tickets when the actual date approaches. This is good news as you get more time to plan and host the perfect virtual show. In this blog, we will give you handy advice to host the fabulous spooky Halloween event online.

First things first: Create a killer online event

We are not saying you need a ton of audio equipment or a super fancy webcam. You need to plug in your laptop directly in the router for a faster connection. You can also use consult event listing websites to launch your Halloween event online.

 

Festive with fun merch 

Send your attendees participatory items or add-on-kits like Halloween decorations, candy or costume accessories. This will help them to feel like they are a part of the action even if they are apart. You may also include goodies with your ticket prices and send them as complimentary treats. By including physical items with your virtual event will add to the bottom line.

 

Choose the right platform

 

Find the perfect platform for hosting a Halloween virtual event online. For instance, for a webinar on the Salem witch trials or a candy and wine pairing happy hour, opt for Zoom to control your audience participation. For a live-streamed horror flick virtual event in North America, send out a password for your steam along with your tickets.

 

Understand your attendees

A sense of community and a feeling of escapism are two things that attendees look for, especially during a pandemic. And, Halloween is the perfect opportunity to give your attendees a little of both. Determine what your attendees want from the online event and craft experiences, especially for them.

Latest Trends for Art and Craft Shows in 2020

If you are an artist looking for art and craft shows to promote your brand, this blog is for you. Art festivals provide an opportunity for artists and businesses to promote their brand. There are many indoor and outdoor shows and season shows where firms can interact with their audience. But, is it that easy to promote your brand is an art and craft show? Trust us; it takes a lot of time and effort to get your brand in focus. The key to promoting your business is to gain insight into the upcoming art and craft shows your target audience visits. You have to choose the right event to increase your product's visibility and make new connections with potential clients.

 

After choosing the event where you want to showcase your products, the next step is to prepare your stall, get your product pricing right, and encash the opportunity to meet new customers.

 

Here are some art and craft trends you should watch out for in 2020, to get your business booming.

 

• Vintage designs: Customers love anything vintage, especially items with flowery designs and lace. Vintage things carry a classy and timeless look that people love. If you are thinking of adding new products to your stall, vintage items are what you should be looking out for.

• Patterns: Patterned fabrics and paper designs are in trend in 2020. They are simple, eye-catching without being overwhelming. Many classic patterns are eye-catching without being overwhelming. You can also add more edgy and modern patterns with geometric designs at art and craft shows.

• Calligraphy: Old school calligraphy items are not the thing of the past. They are making a come-back are here to stay. Typographic is in trend at upcoming juried art events. Whether it’s a t-shirt with a handwritten message or a beautiful wallpaper, calligraphy comes in different shapes and forms and is loved by people of all ages.

Simple Tips for Promoting your Business at Craft Shows

Every business owner, performer and artist has one dream, to get maximum exposure for their shows and business. No matter the size of your marketing budget, you need a lot of time, effort and creativity to attract new customers. This is where big events and craft shows can help you to build momentum. If your dream is to boost traffic to your business, events like fairs, festivals and craft shows can translate your dream into reality. To attract your target audience, the first step is to find popular fairs and festivals near your customers, attend them and embrace the opportunity to promote your brand face-to-face.

Craft shows offer an excellent opportunity to get your name out there and promote your products in front of your target audience. To create a good following, you need to do a little homework. Before you send in your vendor application and put up a booth, take certain things into account.

• Research the craft show: Not all craft shows are worth your time and effort. There are various online platforms that provide information about events taking place near you. By gaining prior information about the craft shows, you get an idea of the audience you are selling to and be able to determine their buying habits. Do your research to balance out the risk versus reward before taking part in the craft show.

• Make a professional appearance: If you are thinking of opening a booth at the craft show to sell your products, create a professional look. Show off your work rather than lying them out flat on a table. Work on your displays to attract the attention of your audience. If you really want to stand out, use proper product placement and color to ensure the light complements your products.

• Decide your involvement: If you are planning to buy a booth at a craft show or a festival in North America, talk to former participants to know the tricks of standing out at the venue. They provide the best information about the right signage or the best location for your booth.  Plan creative ways to drive traffic to your business.